The Anatomy of Influence

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The Anatomy of Influence

In 1971, Daniel Kahneman and Amos Tversky, psychology professors at the Hebrew University of Jerusalem at the time, began a sabbatical year at the Oregon Research Institute. The two Israelis, both in their 30s, seemed like a study in contrasts; where Tversky, a decorated paratrooper with shrapnel lodged in his body, was optimistic and analytical, Kahneman was pessimistic and intuitive. But they shared a sense of humor, and an interest in the psychology of mistakes.

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