Decoding Hit Movies with Data

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Decoding Hit Movies with Data

Marilyn MonroeHollywood is quietly using data analysis to decode the secret formula hit movies.  Data analytics has been used in medical research, Wall Street financial reports and a host of other industries now movie scripts are being mined for the “hits” and “misses” in Hollywood scripts.

“This is my worst nightmare” said Ol Parker, a writer whose film credits include “The Best Exotic Marigold Hotel.” But Hollywood executives are plowing ahead with data analysis to mitigate the risk of a box office flop. 

Vinny Bruzzese, a chain-smoking professor who has taught statistics at State University of New York at Stony Brook on Long Island, claims to be a distant relative of Albert Einstein.  Bruzzese is but one of a cadre of analytical scientist and students who may well form an entire industry preparing to find gold in the data haystack.

Hollywood, long the bastion of creative talent has come to respect and fear Dr. Bruzzese’s success.  The New York Times article by Brooks Barnes notes that movie executives are paying as much as $20,000 per script to compare the movie script and genre with recently released box office hits shows. 

Bruzzese sees a market on Broadway and with TV producers as well which suggests that data analytics will become a critical risk mitigation tool in a variety of entertainment industries. 

Solving Equation of a Hit Film Script, With Data, By BROOKS BARNES

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